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Michael Wimsatt

Hi, I'm Michael Wimsatt, aspiring polyglot, beer enthusiast and tech nerd.

Strategy & Operations Leader successful at driving organizational change and turnaround for a $4 billion consumer products manufacturer. Expert at identifying, evaluating and executing top- and bottom-line value- building opportunities in large and complex organizations in dynamic competitive and market environments, with sustainable impacts on revenue and EBITDA. Skilled at understanding and positioning customer requirements to set operational and financial performance goals throughout the value chain.

Michael Wimsatt's Background

Michael Wimsatt's Experience

Director of Strategy at Bimbo Bakeries USA

July 2008 - May 2010

(Formerly George Weston Bakeries) Promoted to join a new centralized corporate leadership structure and charged with strategic guidance of a challenged $600 million baked goods brand in conjunction with the leaders of marketing, operations, sales and finance. Directly supported EVP and C-level staff in strategic projects spanning the $4 billion US business.

Director, Supply Chain at George Weston Bakeries

July 2006 - July 2008

Accountable for supply chain transformation and continuous process improvement of a $600 million baked goods business with 4 internal manufacturing facilities, 10 co-packers, 7 major distribution centers, over 200 sales depots and 2,000 routes delivering daily to more than 10,000 retail outlets in the eastern US. Managed 3 direct reports and had responsibility for sales & operations planning, process improvement and supply chain process reengineering.

Manager, Strategic Planning at George Weston Bakeries

June 2004 - July 2006

Strategic advisor to the VP/GM of a $300 million business unit. Developed proposals and supporting analyses for manufacturing asset restructuring projects, supply chain process improvement, and brand pricing and promotion strategy. With VP/GM, delivered proposals to the CEO and other Board-level leaders. Built models and provided analytical support to members of the sales, marketing, finance and manufacturing teams for labor union negotiations, capital projects, supply chain performance, category profitability analysis and pricing strategy.

Manager, Business Development at Emenity

June 2003 - August 2003

Proposed, analyzed and drove the development of various revenue models for the emerging Wi Fi Hot Spot market through external partnerships with hardware, software and service providers for consumption in public spaces around New York City.

Solution Planner at Agilent Technologies

November 1999 - May 2002

(formerly Hewlett-Packard) Accountable for identifying and communicating customer needs in the $200 million wireless base station power amplifier manufacturing test market. Managed key customer relationships, developed product and solution roadmaps, and provided sales development support in North America, Europe and Asia.

Product Manager at Hewlett-Packard

May 1998 - November 1999

Responsible for product marketing and planning for a $250 million RF signal generator test equipment business. Delivered product training and sales development visits on three continents.

Customer Service Engineer at Hewlett-Packard

June 1997 - May 1998

Wrote Customer Service Plans for RF signal generators, designed and delivered application support and training, and joined new product development teams to ensure product usability and serviceability.

Director, Manufacturing and Supply Chain Systems at Bimbo Bakeries USA

May 2010

Asked to join the changing Business Intelligence Solutions group to drive alignment between applications development and the strategic and business objectives of the manufacturing and supply chain logistics organizations for the $4B US business. Managed an applications development team, along with two business analysts.

Michael Wimsatt's Education

New York University - Leonard N. Stern School of Business

2002 – 2004


Penn State University

1992 – 1997


Concentration: Electrical Engineering

Michael Wimsatt's Interests & Activities

Innovation, cognition, distance running, travel, beer, and web development.

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